The Dapper Dog Grooming
Logo Trace | Branding | Website
For this project, I partnered with a Gold Coast entrepreneur transitioning from the corporate world to a passion-led mobile grooming business. My primary focus was to translate her "pup-first" philosophy into a professional yet playful digital presence using WordPress and the Divi builder.
I structured the site to highlight the convenience of her luxury mobile trailer while emphasizing the use of natural Australian products and her one-on-one, stress-free approach. By integrating clear service tiers—ranging from the signature "Full Dapper" transformation to specialized "Puppy Spa" sessions—I created a user journey that prioritizes ease of booking and builds immediate trust with local "paw-rents."
Brand Refinement & Visual Identity
In addition to the web build, I executed a meticulous logo retrace and brand refinement to ensure a high-end, cohesive look across all touchpoints. Taking the client’s existing concept, I polished the vector assets to ensure they remained crisp on everything from website headers to physical trailer signage.
I curated a color palette of soft mint and playful pinks to reflect the brand's friendly, boutique nature, balancing it with sophisticated typography that echoes the "dapper" theme. The final result is a comprehensive brand identity that not only stands out on the busy Gold Coast streets but also provides a warm, inviting home for her community of loyal clients.
