Stoked Australia
Logo Design | Branding
This project showcases the brand development for "Stoked Australia," a personal venture focused on an online T-shirt brand. The core objective was to create a distinctive identity for graphic streetwear that authentically embodies Australian culture and a surf/skate aesthetic.
My work involved conceptualizing and designing the brand's logo, which utilized the 'Righteous' typeface, strategically warped to convey a sense of movement and energy. The final logo was meticulously shaped to resemble a skateboard, integrating a key element of the brand's target lifestyle. All merchandise for Stoked Australia is proudly designed and printed within Australia, emphasizing local production and a commitment to quality. This project highlights my capability in developing a cohesive brand identity for the apparel industry, from conceptualization to execution.
