The T-Shirt Dealer
Logo Design | Branding | Website
This project focuses on the brand identity and visual aesthetic for "The T-Shirt Dealer," an upcoming online store specializing in high-quality, distinctive graphic tees. My role involved crafting a visual language that embodies a hip, urban, and skate-style aesthetic, ensuring designs are not only eye-catching but also memorable and humorous.
One of selling points of this brand is its commitment to local production, with all t-shirts proudly designed, manufactured, and printed in Australia. This emphasis on local talent and craftsmanship guarantees comfort, durability, and a unique appeal. The target audience for "The T-Shirt Dealer" is diverse, ranging from festival-goers and extreme athletes to dedicated tee collectors and individuals who appreciate a good sense of humor in their apparel. This project showcases the development of a cohesive brand presence designed to stand out in the competitive e-commerce landscape.
